Muthoot Microfin has won the silver medal at Flame Awards Asia 2019 for its direct marketing initiatives under the Banking & Finance Campaign of the year category. Flame Awards Asia is hosted by the Rural Marketing Association of India (RMAI).
The award honours the best and exemplary work in marketing and communication practices in rural markets of India. Mr Udeesh Ullas, Executive Vice President of the company, received the award at the ceremony held at Taj Santacruz hotel, Mumbai on 21st June, 2019.
Instituted in 2006, Flame Awards recognizes excellence in marketing & communication, promotion and initiatives across rural markets of India. Flame Awards is also one of the most coveted and exclusive rural marketing awards platform in the Indian subcontinent.
An expert screening jury of 30 members shortlisted the best entries from over 300 entries this year. Ernst & Young were the official tabulators for Flame Awards Asia.